MAKING NOISE.
WITH PURPOSE.

rucus

[ˈruː.kəs] noun

1. A unique, strategic force (figurative): A powerful blend of creativity, boldness, and disruption, used to reshape expectations and achieve breakthrough outcomes.

Example: rucus isn't just noise; it's the spark that drives change

PASSION ... makes your heart RACE

Motorsport adds an element of power to athletic competition

It unites many human passions: competition, speed, cars

A sensorial overload: visual, auditive, olfactory.

The most intense, close to the action, VIP experience in sports

Let's Talk

CONNECT ... Experience + Network

Rucus’ founders are stakeholders in motorsports, with a combined 75+ years’ experience at the highest levels: F1, NASCAR, MotoGP, WEC, IMSA

We have delivered billions of dollars in partnerships over the years

Our network in the sport runs deep and is filled with mutual respect

We have managed successful, long-lasting partnerships, and perfected the art of creating a win/win for brands and properties

Let's Talk

CONVERT ... Fans Into Customers

We build true partnerships that deliver measurable results based on your brand's strategy and metrics.

We focus on your brand's story to identify the best matches and create custom partnerships.

We tailor solutions to reach multiple touch points in the customer journey at each level of the marketing funnel, boosting conversion

We offer top motorsport assets in branding, experiential, digital, social, and content production.

We ensure our marketing solutions drive positive results, leading to conversion growth and loyalty.

Let's Talk

We delve into your brand's story, goals, current strategy, and metrics. We discuss the challenges your business faces across touch points and identify the best motorsports marketing opportunities that align with achieving your goals, offering desirable attributes, benefits, and assets.

We deploy executables and analyze the response, using your brand's metrics and benchmarks to generate insights and evolve the partnership. We create experiences that connect fans to your brand through shared passions, turning fans into customers and customers into brand fans. Our goal is to deliver one voice of brand and property, amplifying the reach in all channels.

We ensure a dynamic customer journey, always offering fresh and exciting engagements that keep them coming back. We continuously utilize data and insights to nurture loyalty and drive continued growth. Our aim is to increase the effectiveness of your brand, transforming it into an Experience Brand.

We build a custom platform that matches your goals with premier motorsport partners' assets and benefits. We collaborate with you and the property to align targets and deliverables, creating solutions for every challenge. Together, we create a true partnership to drive continuous growth.

EXPOSURE

Motorsports offer unequaled brand exposure, generating awareness and consideration through multiple channels.

STATISTIC

Formula 1’s global TV audience reached 1.5 billion viewers in 2023, with digital engagement growing by 23% year-on-year, making it one of the most watched sports in the world.

Source: F1 Global Media Report

CONVERSION

Motorsports provide unique content production opportunities combined with a massive reach across digital and social platforms for the most effective performance marketing and conversion growth.

STATISTIC

NASCAR fans are 60% more likely to purchase products from brands that sponsor their favorite teams or drivers, while F1 content engagement on social media grew by 30% in 2023, leading all global sports leagues.

Source: Nielsen Sports & Statista

LOYALTY

Motorsport leverages passionate connections so your brand can become an Experience Brand. It turns fans into customers, and customers into brand fans.

STATISTIC

76% of Formula 1 fans consider themselves “loyal” to the sport, with over 60% saying they feel emotionally connected to sponsors that support their favorite teams.

Source: Motorsport Network Fandom Study 2022