--- title: Welcome to rucus - Your Strategic Motorsports Marketing Partner description: Unlock the power of motorsports marketing to drive your brand's growth & ROI through custom strategies through our extensive network in motorsports --- [Skip to main content](https://rucus.com#main) ![rucus-logo](https://rucus.com/hs-fs/hubfs/sr-rucus/Images/rucus-logo.png?width=114&height=16&name=rucus-logo.png) ![rucus](https://rucus.com/hs-fs/hubfs/sr-rucus/Images/rucus-transparent-250x50.png?width=114&height=23&name=rucus-transparent-250x50.png) Open main navigation Close main navigation - [Let’s Talk](https://rucus.com/lets-talk) [Let’s Talk](https://rucus.com/lets-talk?hsLang=en) # MAKING NOISE. WITH PURPOSE. rucus **\[ˈruː.kəs\]  *noun*** 1. A unique, strategic force (figurative): A powerful blend of creativity, boldness, and disruption, used to reshape expectations and achieve breakthrough outcomes. *Example: rucus isn't just noise; it's the spark that drives change* ## PASSION ... makes your heart RACE Motorsport adds an element of power to athletic competition It unites many human passions: competition, speed, cars A sensorial overload: visual, auditive, olfactory. The most intense, close to the action, VIP experience in sports [Let's Talk](https://rucus.com/lets-talk?hsLang=en) × ![passion](https://www.lean-labs.com/hs-fs/hubfs/sr-assets/images/rocket.png?width=200&height=200&name=rocket.png) ### PASSION Motorsport adds an element of power to athletic competition It unites many human passions: competition, speed, cars A sensorial overload: visual, auditive, olfactory. The most intense, close to the action, VIP experience in sports ## CONNECT ... Experience + Network Rucus’ founders are stakeholders in motorsports, with a combined 75+ years’ experience at the highest levels: F1, NASCAR, MotoGP, WEC, IMSA We have delivered billions of dollars in partnerships over the years Our network in the sport runs deep and is filled with mutual respect We have managed successful, long-lasting partnerships, and perfected the art of creating a win/win for brands and properties [Let's Talk](https://rucus.com/lets-talk?hsLang=en) × ![connect](https://www.lean-labs.com/hs-fs/hubfs/sr-assets/images/rocket.png?width=200&height=200&name=rocket.png) ### CONNECT Rucus’ founders are stakeholders in motorsports, with a combined 75+ years’ experience at the highest levels: F1, NASCAR, MotoGP, WEC, IMSA We have delivered billions of dollars in partnerships over the years Our network in the sport runs deep and is filled with mutual respect We have managed successful, long-lasting partnerships, and perfected the art of creating a win/win for brands and properties Learn More ## CONVERT ... Fans Into Customers We build true partnerships that deliver measurable results based on your brand's strategy and metrics. We focus on your brand's story to identify the best matches and create custom partnerships. We tailor solutions to reach multiple touch points in the customer journey at each level of the marketing funnel, boosting conversion We offer top motorsport assets in branding, experiential, digital, social, and content production. We ensure our marketing solutions drive positive results, leading to conversion growth and loyalty. [Let's Talk](https://rucus.com/lets-talk?hsLang=en) × ![convert](https://www.lean-labs.com/hs-fs/hubfs/sr-assets/images/rocket.png?width=200&height=200&name=rocket.png) ### CONVERT We build true partnerships that deliver measurable results based on your brand's strategy and metrics. We focus on your brand's story to identify the best matches and create custom partnerships. We tailor solutions to reach multiple touch points in the customer journey at each level of the marketing funnel, boosting conversion We offer top motorsport assets in branding, experiential, digital, social, and content production. We ensure our marketing solutions drive positive results, leading to conversion growth and loyalty. Learn More We delve into your brand's story, goals, current strategy, and metrics. We discuss the challenges your business faces across touch points and identify the best motorsports marketing opportunities that align with achieving your goals, offering desirable attributes, benefits, and assets. We deploy executables and analyze the response, using your brand's metrics and benchmarks to generate insights and evolve the partnership. We create experiences that connect fans to your brand through shared passions, turning fans into customers and customers into brand fans. Our goal is to deliver one voice of brand and property, amplifying the reach in all channels. We ensure a dynamic customer journey, always offering fresh and exciting engagements that keep them coming back. We continuously utilize data and insights to nurture loyalty and drive continued growth. Our aim is to increase the effectiveness of your brand, transforming it into an Experience Brand. We build a custom platform that matches your goals with premier motorsport partners' assets and benefits. We collaborate with you and the property to align targets and deliverables, creating solutions for every challenge. Together, we create a true partnership to drive continuous growth. ![RUCUS_NEW](https://rucus.com/hs-fs/hubfs/sr-rucus/Images/RUCUS_NEW.png?width=1000&height=563&name=RUCUS_NEW.png) ### EXPOSURE **Motorsports offer unequaled brand exposure, generating awareness and consideration through multiple channels.** --- **STATISTIC** Formula 1’s global TV audience reached 1.5 billion viewers in 2023, with digital engagement growing by 23% year-on-year, making it one of the most watched sports in the world. Source: F1 Global Media Report ### CONVERSION **Motorsports provide unique content production opportunities combined with a massive reach across digital and social platforms for the most effective performance marketing and conversion growth.** --- **STATISTIC** NASCAR fans are 60% more likely to purchase products from brands that sponsor their favorite teams or drivers, while F1 content engagement on social media grew by 30% in 2023, leading all global sports leagues. Source: Nielsen Sports & Statista ### LOYALTY **Motorsport leverages passionate connections so your brand can become an Experience Brand. It turns fans into  customers, and customers into brand fans.** --- **STATISTIC** 76% of Formula 1 fans consider themselves “loyal” to the sport, with over 60% saying they feel emotionally  connected to sponsors that support their favorite teams. Source: Motorsport Network Fandom Study 2022 ## HUMANS ### Through motorsports, we move more than just vehicles. We move people, ideas and brands ##### TJ Puchyr ##### Fernando Paiva - [![linkedin](https://rucus.com/hubfs/sr-rucus/Images/linkedin.svg)](https://www.linkedin.com/in/fernandobpaiva/) ##### Chuck Tate - [![linkedin](https://rucus.com/hubfs/sr-rucus/Images/linkedin.svg)](https://www.linkedin.com/in/chucktate3/) # WHAT WE’VE BEEN UP TO ![goodyear ](https://rucus.com/hs-fs/hubfs/goodyear%20800x800.jpg?width=800&height=800&name=goodyear%20800x800.jpg) ###### Goodyear We helped Goodyear International subsidiaries to leverage their legendary partnership with NASCAR ![A1GP 563x563](https://rucus.com/hs-fs/hubfs/A1GP%20563x563.jpg?width=563&height=563&name=A1GP%20563x563.jpg) ###### A1GP Powered by Ferrari We were stakeholders in the one and only Ferrari powered and branded single seater series outside of Formula 1, A1GP Powered by Ferrari ![octo 800x800-1](https://rucus.com/hs-fs/hubfs/octo%20800x800-1.jpg?width=800&height=800&name=octo%20800x800-1.jpg) ###### Octo We helped Octo Telematics activate their title sponsorships in MotoGP across the globe ![McLaren](https://rucus.com/hs-fs/hubfs/McLaren%20800x800.jpg?width=1475&height=1475&name=McLaren%20800x800.jpg) ###### McLaren We reunited racing legend Emerson Fittipaldi with McLaren, acting as an ambassador for the brand in Formula 1 and Automotive for many years ![nestle 800x800-1](https://rucus.com/hs-fs/hubfs/nestle%20800x800-1.jpg?width=800&height=800&name=nestle%20800x800-1.jpg) ###### Nestlé We brought Nestlé’s regional Garoto brand to NASCAR supporting a young Brazilian talent ![NewmanHaas ](https://rucus.com/hs-fs/hubfs/NewmanHaas%20800x800.jpg?width=800&height=800&name=NewmanHaas%20800x800.jpg) ###### Newman-Haas Racing We introduced many consumer brands to IndyCar racing using the very first retailer-vendor sponsorship model in the sport, built by the legendary Newman-Haas Racing Team and Pegasus promotions ![budweiser ](https://rucus.com/hs-fs/hubfs/budweiser%20800x800.jpg?width=800&height=800&name=budweiser%20800x800.jpg) ###### Budweiser We were part of the era in which Budweiser controlled the TV screens in sports, with our driver Christian Fittipaldi. ![Dollar General](https://rucus.com/hs-fs/hubfs/dg%20300x300.jpg?width=300&height=300&name=dg%20300x300.jpg) ###### Dollar General We brought Dollar General into NASCAR, and they enjoyed it for many years ![dollar tree](https://rucus.com/hs-fs/hubfs/dollar%20tree%20800x800.jpg?width=800&height=800&name=dollar%20tree%20800x800.jpg) ###### Dollar Tree We continued the tradition of making NASCAR a home for the largest retailers in the USA, like Dollar Tree ![brandt](https://rucus.com/hs-fs/hubfs/sr-rucus/Images/brandt%20800x800.jpg?width=800&height=800&name=brandt%20800x800.jpg) ###### Brandt We brought our friends Brandt into NASCAR, they’re still winning, we’re still friends ![5 hour energy](https://rucus.com/hs-fs/hubfs/5%20hour%20800x800.jpg?width=800&height=800&name=5%20hour%20800x800.jpg) ###### 5-Hour Energy We started with 5-hour Energy when they first started in the sport, with so much energy ![eneos ](https://rucus.com/hs-fs/hubfs/eneos%20800x800.jpg?width=800&height=800&name=eneos%20800x800.jpg) ###### Eneos Eneos was a great find, a Japanese lubricants giant supporting a young American talent with Japanese ascent in NASCAR ![auto owners insurance](https://rucus.com/hs-fs/hubfs/auto%20owners%20400x400.jpg?width=400&height=400&name=auto%20owners%20400x400.jpg) ###### Auto-Owners Insurance Auto-Owners Insurance got their first taste of NASCAR with us, and they keep coming for more to this day ![sofisa bank](https://rucus.com/hs-fs/hubfs/sofisa%20bank%20800x800.jpg?width=800&height=800&name=sofisa%20bank%20800x800.jpg) ###### Sofisa Bank We took care of Sofisa Bank in racing for 14 years, all the way up toFormula 1 ![tibco ](https://rucus.com/hs-fs/hubfs/tibco%20800x800.jpg?width=800&height=800&name=tibco%20800x800.jpg) ###### TIBCO We took care of VIP hosting and activation for TIBCO in motorsports events ## Accelerate your Brand through Motorsports [Let’s Talk](https://rucus.com/lets-talk?hsLang=en) ![Banner-Pattern](https://rucus.com/hs-fs/hubfs/raw_assets/public/sr/images/para_shape.png?width=483&height=396&name=para_shape.png) ![Rucus](https://rucus.com/hs-fs/hubfs/sr-rucus/Images/rucus_footer_logo.png?width=280&height=38&name=rucus_footer_logo.png) - ©2025 rucus group, Inc. 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